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Optimizely Configured Commerce

Optimizely Configured Commerce
Formerly Optimizely B2B Commerce Cloud

Overview

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Product management (12)
    8.0
    80%
  • Bulk product upload (12)
    7.7
    77%
  • Product catalog & listings (12)
    7.4
    74%
  • CMS (12)
    7.0
    70%
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Pricing

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N/A
Unavailable

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.4
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.2
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.7
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.2
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

7.7
Avg 7.8
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Product Details

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors. Configured Commerce is used to:

-Deliver end-to-end self-service commerce with comprehensive and flexible configuration
-Personalize customer experiences with content that resonates with buyers
-Manage product catalogs, orders, and content from a single interface
-Connect Product Information Management with an ERP to unify product data
-Out-of-the-box features that automate the best practices for digital growth

Optimizely Configured Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Configured Commerce Screenshots

Screenshot of Promotions and RecommendationsScreenshot of Multisite ManagementScreenshot of Customer-specific PricingScreenshot of Catalog and Content ManagementScreenshot of Cart and Checkout

Optimizely Configured Commerce Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Configured Commerce Downloadables

Frequently Asked Questions

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Configured Commerce.

Reviewers rate eCommerce security highest, with a score of 8.7.

The most common users of Optimizely Configured Commerce are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Attribute Ratings

Reviews

(1-5 of 5)
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Darko Milivojevic | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The New CMS ties into a suite of tools that we use. PIM, Analytics, and Product Recommendations. It is an easy and fast way to edit and publish our content while using the PIM to push products to the site. The ability to also tie in an off-the-shelf app integrated into the CMS for easy editing is a bonus. We now have multiple users in the company able to log in, edit, publish and market easily.
  • Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
  • Manage users - in the back end editing and managing users is very easy
  • Data - the whole system allows us to track users and collect data fairly easily
  • Uploading customer data in bulk needs to be improved to make it easier to accept multiple addresses. Currently, its too time consuming
  • Setting up of additional services should be done by Optimizely without the need for customer engagement (unless needed)
  • When rolling out new features or functions follow-up meetings should be set up with Customer Service and client to see how this will affect the system if at all, and what are the options.
The system is set up to really take advantage of data and customers to upsell and make your decisions easier when presenting products to customers. It would be great if more of this was automated and less reliant on user changes.
Online Storefront (8)
77.5%
7.8
Product catalog & listings
70%
7.0
Product management
80%
8.0
Bulk product upload
70%
7.0
Branding
80%
8.0
Mobile storefront
80%
8.0
Website integration
80%
8.0
Visual customization
80%
8.0
CMS
80%
8.0
Online Shopping Cart (2)
80%
8.0
Abandoned cart recovery
80%
8.0
Checkout user experience
80%
8.0
Online Payment System (1)
90%
9.0
eCommerce security
90%
9.0
eCommerce Marketing (3)
70%
7.0
Promotions & discounts
70%
7.0
Personalized recommendations
70%
7.0
SEO
70%
7.0
eCommerce Business Management (4)
82.5%
8.3
Order processing
80%
8.0
Inventory management
70%
7.0
Shipping
90%
9.0
Custom functionality
90%
9.0
  • Increased upsell
  • Made the site easier to navigate
  • Saved time for users
We have expectations to get a response back in 24 hours via email. Once this was established responses and follow-up was great
There need to be more automated functions based on the data gathered. In addition, I want to integrate it with Dynamics 365 for CRM and Marketing and this was not out of the box.
More control and options with better data gathering. Allows us to quickly work on our site and manage all our products via PIM and CMS.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am the E-commerce manager for an industrial distribution company. I am responsible for being the SME on the Optimizely B2B Commerce Cloud admin console and website platform. The product allows us to offer 24/7 access to our catalog for thousands of our customers who used to not have any digital access to our catalog. Optimizely B2B Commerce Cloud has saved both our customer's time and effort as well as our branch employees who no longer have to answer the phones or emails [requesting the catalog].
  • Ease of account creation for our customers
  • good integration with our ERP
  • robust marketing tools
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
I think Optimizely B2B Commerce Cloud is very robust and user-friendly for the vast majority of users. For companies like us, who like to get in and sift through our user data, search behavior [and] account activations, getting at that data in an efficient manner has been a bit of a struggle. We're having to spend a lot of extra development dollars with our partner to get what should be readily available. But, again, for most users, the platform is an excellent and [a] very stable place to host a e-commerce site for industrial distributors.
Online Storefront (8)
86.25%
8.6
Product catalog & listings
90%
9.0
Product management
90%
9.0
Bulk product upload
100%
10.0
Branding
100%
10.0
Mobile storefront
90%
9.0
Website integration
80%
8.0
Visual customization
60%
6.0
CMS
80%
8.0
Online Shopping Cart (2)
90%
9.0
Abandoned cart recovery
90%
9.0
Checkout user experience
90%
9.0
Online Payment System (1)
90%
9.0
eCommerce security
90%
9.0
eCommerce Marketing (3)
96.66666666666666%
9.7
Promotions & discounts
100%
10.0
Personalized recommendations
100%
10.0
SEO
90%
9.0
eCommerce Business Management (5)
86%
8.6
Multi-site management
90%
9.0
Order processing
90%
9.0
Inventory management
80%
8.0
Shipping
90%
9.0
Custom functionality
80%
8.0
  • Higher AOV - online customers are buying more than they did before
  • amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
  • But we are spending a LOT of money on custom development to get exactly what we need / want
Optimizely B2B Commerce Cloud has been very responsive and is always there to give assistance or point me in the right direction when I need help.
Coming from an entirely different CMS in my previous position, I found Optimizely B2B Commerce Cloud CMS to be very user-friendly and intuitive. Its features and functions are sometimes a little buried and searching for knowledge articles on how some of the features work can be a bit challenging at times. Overall, [though] I've been very pleased with [the] ease of use and an immense amount of features and functionalities.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
A platform for the customer-facing website. Contains ~300,000 products for current customers and open internet. Interfaces with external PIM for a majority of product content.
  • Flexible configuration
  • Easy to use interface
  • Technical support is available
  • Speed and consistency of technical support
  • Speed and reliability of deployment for frequent (monthly) software updates
  • Integration with external PIM
The website is generally functional and reliable, but changes and enhancements are difficult and time-consuming to develop and deploy. Overall support response is very slow for both simple and complex issues.
Online Storefront (8)
71.25%
7.1
Product catalog & listings
80%
8.0
Product management
70%
7.0
Bulk product upload
80%
8.0
Branding
70%
7.0
Mobile storefront
70%
7.0
Website integration
80%
8.0
Visual customization
60%
6.0
CMS
60%
6.0
Online Shopping Cart (2)
75%
7.5
Abandoned cart recovery
70%
7.0
Checkout user experience
80%
8.0
Online Payment System (1)
70%
7.0
eCommerce security
70%
7.0
eCommerce Marketing (3)
63.33333333333333%
6.3
Promotions & discounts
70%
7.0
Personalized recommendations
60%
6.0
SEO
60%
6.0
eCommerce Business Management (5)
62%
6.2
Multi-site management
60%
6.0
Order processing
80%
8.0
Inventory management
70%
7.0
Shipping
50%
5.0
Custom functionality
50%
5.0
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
Customer Success Manager has been an occasional observer and not actively involved or effectively advocating for our interests in resolving problems or expanding our use of the platform.
The platform is flexible with lots of options, features, and configurations.
Optimizely platform is more flexible and easier to administer. Optimizely support is more personal (although often too slow and unresponsive). Optimizely integrates directly with our ERP and external PIM to provide automatic updates.
Yes. We understood it would likely be needed and would greatly improve the resources and response time available.
Yes
Yes and no. Most bugs have eventually been resolved satisfactorily, but not in a timely fashion.
Our support team has been very helpful in training and demonstrating platform features. One opportunity early in our deployment was helping us understand how to configure Product Restriction Groups. Our Project Manager provided documentation and a working example of a Restriction Group that was very helpful...also set up a Zoom meeting to observe and guide us successfully through the process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
One of the biggest boons of Optimizely B2B is the easy job editor and builder which allows fine-tuning of the jobs that import data over from a PIM or ERP without having to use backend coding. This allows us to keep our website flexible and functional and even allows us to quickly pivot when problems occur such as outages by changing the lookback times on our biggest jobs.
  • User Management
  • Order Management
  • Job Management
  • Product List Module
  • UI Performance in large data sets
  • Allowing users access to the database in realtime
Optimizely B2B Commerce Cloud works best for those building a website that will have under 2 Million Skus. Back-end console performance will start to lag at higher SKU counts requiring workarounds (by using filters instead of the search), though this is only on the backend, the customer-facing side of the web isn't affected.
Online Storefront (8)
57.5%
5.8
Product catalog & listings
70%
7.0
Product management
70%
7.0
Bulk product upload
80%
8.0
Branding
30%
3.0
Mobile storefront
50%
5.0
Website integration
100%
10.0
Visual customization
N/A
N/A
CMS
60%
6.0
Online Shopping Cart (2)
100%
10.0
Abandoned cart recovery
100%
10.0
Checkout user experience
100%
10.0
Online Payment System (1)
100%
10.0
eCommerce security
100%
10.0
eCommerce Marketing (3)
90%
9.0
Promotions & discounts
100%
10.0
Personalized recommendations
100%
10.0
SEO
70%
7.0
eCommerce Business Management (5)
68%
6.8
Multi-site management
100%
10.0
Order processing
100%
10.0
Inventory management
60%
6.0
Shipping
50%
5.0
Custom functionality
30%
3.0
  • Decreased time to resolve outages
  • Decreased development time to implement features
  • Increased visual fidelity of our web by switching to Optimizely platform
I would put our interactions at neutral since they are at a minimum. I do feel like the process for reaching and contacting our customer success manager should be easier. Most of the time when we need something we go to the dedicated support website and open a ticket there.
Optimizely B2B Commerce Cloud is extremely easy to use once you get past the implementation stage. Some of the features that Optimizely B2B Commerce Cloud has are going to be used as the baseline for future purchases for us such as the easy user management and the job builder & editor.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We purchased this when it was Insite Commerce and are using it for both the eCommerce catalog and our marketing website. We chose to use the CMS as well for the ability to use the eCommerce database to update feed pages on the CMS side while making one change in the catalog side. We did not have eCommerce prior and were also going through a rebranding of our company and a redesigned website overhaul.
  • The e-commerce catalog can be relatively turnkey.
  • The turnkey hosting and site uptime are very good.
  • There are robust features and functionalities to build a modern turnkey e-commerce site.
  • The CMS side of the system is not as intuitive as it could be, but not quite as simple as WordPress, for example, to customize and deploy a unique look. It has required a heavy level of customization by our third-party integration provider that made code-level changes to support the site.
  • We have run into the need to customize our templates more than we would like, which has been costly and keeps us reliant on our certified development partner. We would like more control over the ability to customize our templates and functionality.
  • The native form building has not been turnkey or easy for us to set up without reliance on our development partner to make the changes. We have moved on to using an external form solution as a result and one where our internal design team and our digital marketing agency can both maintain and customize with ease.
  • We have had a number of bugs that broke our site when upgrades happened and were customer-facing issues that took days to fix.
  • There is not the concept of a staging server that automatically can then push the functionality to the live site. We are required to copy over the functionality into the production site, which makes it extra time-consuming to maintain and keep in sync the sandbox site with the production. In the past, I have used CMS [platforms] that were much more elegantly designed in terms of previewing functionality first and then launching it into production with a series of checkboxes and validations. This would be a huge upgrade to add that functionality.
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
Online Storefront (7)
74.28571428571429%
7.4
Product catalog & listings
90%
9.0
Product management
90%
9.0
Bulk product upload
90%
9.0
Branding
70%
7.0
Mobile storefront
80%
8.0
Website integration
50%
5.0
CMS
50%
5.0
Online Shopping Cart (2)
85%
8.5
Abandoned cart recovery
80%
8.0
Checkout user experience
90%
9.0
Online Payment System (1)
90%
9.0
eCommerce security
90%
9.0
eCommerce Marketing (3)
33.333333333333336%
3.3
Promotions & discounts
N/A
N/A
Personalized recommendations
60%
6.0
SEO
40%
4.0
eCommerce Business Management (5)
66%
6.6
Multi-site management
N/A
N/A
Order processing
80%
8.0
Inventory management
80%
8.0
Shipping
90%
9.0
Custom functionality
80%
8.0
  • The system and the use of the development partner for ERP integrations and to set up the eCommerce storefront was a surprisingly smooth process.
  • We are still ramping up and not yet at a critical mass with onboarding our customers, but we feel confident the ROI will follow with the reduction of customer support resources needed to support the business.
Our CSM has been helpful in advocating for us when we have tickets or bugs that need to be fixed.
The overall system is not as intuitive as WordPress, however, it is not too complicated to edit. The biggest issue is that if you want to publish to production from the sandbox, it requires copying the functionality and copying over to production.
We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS.
Google Analytics, Constant Contact, Microsoft 365 (formerly Office 365)
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